Victor Cruz, the 31-year-old former New York Giants wide receiver, spoke earlier this month at the Consumer Electronics Show in Las Vegas about how the consumption of sports content among players is changing, and it didn’t necessarily sound good for ESPN. “I think it’s all on their phones,” Cruz said. “I think it’s all on […]
Last spring, Conference USA had the idea of executing an athlete marketing campaign surrounding its conference basketball tournament. It took content from the league office and asked alumni to share it on social. It worked, though not having a concrete method in place to execute the campaign was a challenge. For that reason, they decided to […]
FOX Sports will stream exclusive digital content on social media sites that are tailored to the specific audiences of Twitter and Snapchat to complement its 2018 World Cup broadcast from Russia. The broadcast company announced Tuesday that it will produce 27 live-streamed shows exclusively on Twitter from FOX Sports’ studio in Moscow’s Red Square. On […]
In 2018, esports and traditional sports will continue to intersect, internet companies will double down on media rights, alternate realities will test how consumers watch sports and athletes train, and player-tracking data will be visualized in the NFL and NBA. If 2017 was the year that leagues started tracking player data, streaming companies started investing […]
Overtime is a sports technology and media startup that is focused on the teenaged athletes who are on a trajectory to be stars in the future. Players like Zion Williamson, Luther Muhammad and LaMelo Ball are the kind of transcendent basketball talents that Overtime wants to focus its coverage on. Overtime also has a big-name […]
