According to Brian Wagner, the foundation for University of Michigan athletics and its digital strategy is to bring fans not in attendance “into the games.” Prior to Friday’s Orange Bowl, the Digital Strategy and Creative Lead along with his social counterparts took advantage of Periscope’s new live 360 video feature to bring fans closer to the field […]
With the College Football Playoff Championship game on Jan. 11 and the NFL playoffs around the corner, KFC is hoping to capture consumers’ attention on social as they tune in for the most important matchups of the season. Next week on Jan 4., KFC will launch its Kentucky Fried Football Challenge on Instagram. The branded football […]
Prior to its Fiesta Bowl matchup against Clemson on Saturday, Ohio State kept the mood fairly loose at Media Day as players experimented with Snapchat Spectacles via the team account. The newly-released piece of hardware wirelessly sends 10-second video clips and images to a users’ accounts when they wear the glasses. Get The Latest Sports Tech […]
Serena Williams, one of the most popular and decorated tennis players in the world, said yes. And she announced her engagement on Reddit. Williams posted a cartoon version of her now-fiance and Reddit co-founder Alexis Ohanian down on one knee with a diamond and a cartoon character of herself holding out her hand. The caption for the […]
For most basketball fans, going to an NBA game or watching it on TV is no longer just enough. Fans want to know what’s going on behind the scenes. They want the VIP, all-access experience. For a while now, teams have been doing different things to give fans this access, but the Sacramento Kings might […]
