Social media has become an invaluable resource for all industries. Whether it be music and entertainment, hospitality, restaurants and sports, brands want and need to know what people are saying about their products. That’s where Ampsy comes in. The company provides hyper-local content aggregation and analytics for brands, agencies, venues and teams. Ampsy first started […]
James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles. Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured […]
On Monday, the Chicago Bulls continued its pattern of full narrative short stories on Snapchat as the team developed a unique “murder mystery” concept for the platform. This week’s Story centered on who deflated Big Ben, one of the Bulls’ inflatable mascots. Luka Dukich, Digital Content Manager for the Bulls, said that prior to the team’s home […]
Snap, Inc. is giving 13 major European football clubs and their loyal supporters the opportunity to apply real-time Lenses to their selfies this weekend and throughout the current season in select locations. Among the teams from France, Germany, England, Spain and Italy who are leveraging the geo-specific Lenses — which allow fans to paint their faces […]
Last month, the NFL and Twitter capped off the first live streaming deal between a major U.S. professional league and social media platform. The 10-game package spread over 2016 saw Twitter “pleased” at the season’s midpoint while it also reported that 70 percent of the live streaming audience was under the age of 35 after five games. […]
