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How Reebok Leveraged Social Media As It Moved To Fitness

Up until 2006, the global apparel and athletic footwear brand Reebok had been the official uniform maker of the NBA. Additionally, in 2012, it ended its 10-year deal with the NFL as the league’s licensed-apparel maker. At that time, the then sports-focused company continued its shift away from professional sports and toward fitness in the […]

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New England Patriots Dominate Twitter Emoji Mentions In 2016 Season

Even with quarterback Tom Brady serving a four-game suspension for his involvement in Deflategate and four-time Pro Bowl tight end Rob Gronkowski currently nursing a hamstring injury, New England Patriots fans have still dominated the social conversation on Twitter. Two weeks ago, the NFL collaborated with the social media platform and launched specific Twitter hashtag […]

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SportsManias, NFLPA Partner To Create Real-Time Emojis

Since last season, New Orleans Saints wide receiver Brandin Cooks has celebrated touchdown grabs, first downs and other big plays with a bow-and-arrow motion, a gesture he explained gives glory to God. The speedster Cooks was at it again Sunday against the Oakland Raiders as he caught a 98-yard touchdown pass from Drew Brees and, […]

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