With millions of social media posts being created every hour, it can be difficult for a team or athletes to follow along with the success of their content and truly know what is driving engagement. Sure the hashtags make it a bit easier to find posts, but there are plenty out there that go unaccounted. But this […]
ScoreStream, which claims the title of the first crowd-sourcing platform for live local sports, recently partnered with Snapchat this week. The Southern California-based startup, which has closed nearly $6 million in funding since 2012, will bolster Snapchat’s pre-existing “Geofilter” product, a location-based feature that allows users to add specific art to photos and Snap videos. […]
If you caught our previous story introducing LeBron James’ new CNBC show called “Cleveland Hustles”, you heard about the opportunity for small businesses to have the chance to win an online endorsement from the 4-time NBA MVP. Well the results are in and the winner was announced: a San Francisco-based company called Yolanda’s Construction Administration and […]
Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 Rio Olympics. Using the Engagement Value Assessment™, MVPindex was able to discover which brands earned the most social media marketing value among Olympic athlete ambassadors on social media. Omega lead all Olympic brand partners […]
Where do athletes traditionally receive motivation to perform at their best on the hardwood, inside the Octagon or on the gridiron? Chances are that you did not answer from fans’ social posts inside their respective locker rooms; that’s because it has never happened with a sports team, league or property until this past weekend. On […]
