Michael Phelps’ Olympic reign continued at the 2016 Rio Games as he won another five gold medals and one silver, pushing his total career count to 23 golds and 28 overall, respectively. The 31-year-old Phelps — who is the most decorated Olympian ever — continued his social dominance on Facebook as well. According to the […]
As social media has exploded into mainstream society, it has often been a major PR risk for professional athletes and other celebrities since they are just one click away from irreparably changing how the public may see them. But when utilized effectively, social media can be a major tool for athletes looking to expand their brand […]
The representation of viewing options has been dominated by streaming over the past few years. As it becomes second nature, the demand for live streaming options increases with a growing generation and endlessly developing tech space. With that being said, social media sites have capitalized on the rising trend. Twitter has surrounded itself with streaming partnerships left, right and […]
As the Rio Olympics captivate sports fans worldwide, tremendous branding opportunities, and potential pitfalls, for companies (official Olympic sponsors or not) and athletes abound. Craig Howe, CEO and Founder of Rebel Ventures was kind enough to lend his digital expertise and discuss why these Rio Olympics are different than any other Games due to the abundance of live […]
In the world of sports, all eyes are on the Olympic games in Rio. However baseball fans will need to stay tuned to MLB for their dose of America’s favorite past-time, as the sport was removed from the Olympics (but will reportedly be brought back in 2020 at the Tokyo summer games). In the U.S., there […]
