When you control the narrative, you control the story; you also usually win. This is the motto I live by in my 10+ years in Wasserman’s digital group. If that adage holds true, then Social Media is poised to be the big winner of the 2016 Olympics in Rio as nearly 20% of total time […]
NFL fans are getting closer to never needing to buy tickets to see their favorite teams in action again because now they can experience the game and gain backstage access into teams and players all on Snapchat. After announcing that the NFL and Snapchat were renewing their “strategic partnership”, the NFL became the first sports […]
The Opening Ceremony in Rio is now just three days away, and NBC is still making announcements about their already expansive coverage. Rio 2016 will not only be more digital than ever, it will also be NBC’s biggest push across social media platforms. NBC just announced their plan for a massive range of social media […]
One of the biggest stories in the sports industry this summer has been Twitter’s focused push into live streaming sports content. The social networking site has made a flurry of moves to lock up streaming rights to a number of sports across the athletic world. Included in those new streaming deals will be over 300 […]
eSports has always been a medium that has done well with live streaming. With online video platforms like Twitch, eSports have grown up on the Internet rather than more conventional broadcast platforms. To further this digital environment for eSports, Twitter just added eSports to their ever-broadening array of live streamed sporting events, by hosting a feed of Eleague’s […]
