NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]
Sports fans use Twitter for numerous reasons: instantaneous updates, communicating with fellow supporters and voicing frustration or jubilation about their team’s performance. But now, they can use Twitter for more than just information and communication. It was announced this week that Twitter would partner with Pac-12 Plus, a broadband network that will live stream events from each […]
NASCAR has begun to get more involved in the social media game by using its younger drivers to attract younger fan demographics. The younger generations are attached to their smartphones and specifically social media apps such as Snapchat, Twitter and Instagram and NASCAR has realized these are the best ways to engage with fans off […]
It was only three months ago that Twitter surprised everyone by beating out companies like Amazon and Verizon for streaming rights to ten of the sixteen NFL Thursday night games. And in order to get a little practice in before the season starts, Twitter was streaming Wimbledon this weekend as their first sports live stream broadcast. “Twitter […]
Twitter is slowly becoming the de facto location for sports live streaming. In April, Twitter won the rights to digitally broadcast ten Thursday Night Football games. But in preparation for live streaming those high-volume matchups, Twitter is broadcasting a major tennis tournament across the pond—Wimbledon. The live stream began yesterday, and it was Twitter’s first […]
