The U.S Open is in full swing and fans are witnessing incredible moments of athleticism and masterful tennis. Technology is also playing a great role in enhancing the fan’s experience, and allowing them to get closer access to the stars of the game, past and present. Fans are increasingly engaging with the game and the […]
Shaun Ayala almost didn’t realize the extent of Snapchat’s full potential until it was too late. A marketer by trade and education, Ayala kept hearing online about the platform from Gary Vaynerchuk, Co-Founder of social media consulting agency, VaynerMedia. “There was one moment where Gary said, ‘Those who are on Snapchat and are doing it […]
Twitter will live stream its first college football games this week, and the action begins on opening night of the season Thursday at 8 p.m. ET when Utah State hosts Weber State. Utah State is in the Mountain West Conference, which has a strategic partnership with Campus Insiders — the online streaming platform that last […]
Ever since Super Bowl 50 in early February, Gatorade has made Snapchat a main priority as part of its social engagement strategy in 2016. Gatorade and tennis star, Serena Williams, partnered around the use of a sponsored lens, which garnered an estimated 160 million impressions; users could receive a Gatorade bath over their video selfies. […]
When the Buffalo Bills host the New York Jets on Sept. 15, the game will be streamed live on Twitter and mark the kickoff of much more than just the National Football League’s slate of Thursday Night Football events. Social media sites streaming live sports events could become the new normal as the first of […]
