AUSTIN, TEXAS – Traditional sports franchises that ignore esports are failing to see the bigger picture and risk being left behind, a consultant for esports’ Team Liquid, partially owned by Peter Gruber and Ted Leonsis, warned last week at South by Southwest. Nicola Piggott, cofounder of esports communication and consultant agency The Story Mob, said […]
Eleven Sports has launched a 24/7 digital service on esports-focused social streaming service Twitch in what marks the continued accessibility of traditional sports on the platform following last year’s deals with the NFL and NBA G League. The new dedicated sports channel, called Eleven Prime, offers fans a variety of live sports, including basketball, baseball, […]
Since December, Twitch has enabled streamers to co-stream NBA G League games on their own channels and effectively be the stars of their own basketball broadcasts. At All-Star Weekend in Los Angeles, one of the co-streamers got to serve as Twitch’s IRL (in real-life) Correspondent. Not only didJustin “UTxJGTheDon” Gates get to attend events and […]
While NASCAR’s best drivers are starting their engines for this Sunday’s Daytona 500, esports players will be firing up their game consoles. NASCAR has announced its Heat Champions esports tournament, a mobile competition that starts on Thursday will take place at Daytona International Speedway. Fans will race against each other for a shot at an Xbox […]
Golden State Warriors star Stephen Curry provided some more star power to the Coral Sword Games Cafe, a Houston coffee shop for gamers that is being opened up by San Francisco Giants outfielder Hunter Pence and his wife Alexis. Curry stopped by last week before the Warriors faced the Houston Rockets to play Mario Kart […]
