The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Several years ago […]
News flash football fans: get ready to add another day of the NFL to your weekly calendar. The NFL is not adding another game to the week, or another team to the league, but they are rolling the dice with a new partnership with Twitch, a live streaming video platform owned by Amazon, and EA […]
YouTube versus Twitch. After YouTube’s parent company, Google, attempted to acquire Twitch last year, it would be Amazon to end up buying the gaming livestreaming upstart for nearly $1 billion. YouTube, though, didn’t necessarily need to validate the space with such a move, they’ve had a surplus of games-related content within their platform, virtually since […]
Remember the player your favorite team couldn’t purchase and ended up paying for it? That is what happened to Google when Amazon snatched Twitch from underneath them. Twitch is the world’s most popular video platform for gamers. That title put their 2014 purchase price just short of one billion dollars. The four year old company […]
Last year Google attempted to purchase Twitch, the most popular live streaming video platform for gamers. They were denied because of antitrust laws. Amazon would go on to acquire the less than 5 year old company a few months later, leaving Google without a platform to harness the massive growth of eSports. But Google took […]
