The community-based fishing app Fishbrain recently announced a partnership with Under Armour and the third largest sports performance apparel and footwear company. Boasting a user base of nearly three million anglers, Fishbrain will now give fishing fanatics the ability to track and share their latest catches and other statistics through the UA Record network, the first fishing […]
When you first get your driver’s license, you are constantly reminded to be extremely careful on the roads. You need to look out for other drivers, pedestrians, not play your music too loudly, and never text and drive. You hear this when you are 16 years old and then again and again and again throughout your entire […]
The Cleveland Cavaliers have released printable paper rings that activate an augmented reality championship ring-wearing experience for all fans who download the new version of the app. The update came after the team disappointed some fans with its first attempt at having them virtually try on championship rings. The Nike silicone bands that were given away […]
Under Armour is introducing a way for customers to get even more out of their shopping experience at the company’s brand stores. Instead of having a sales person sell the next pair of shoes, Golden State Warriors guard Stephen Curry, Carolina Panthers quarterback Cam Newton, ballerina Misty Copeland and others can do it themselves in […]
The University of Mississippi is adding another level to its Rebel Rewards app: a location-based, augmented reality game. The game, which is the first of its kind to be available to a college campus, looks for AR football receivers to throw virtual passes to before he disappears to earn the user Rebel Rewards points. The […]
