The first NCAA basketball game to ever be broadcast live nationally on Twitter came on Nov. 6 when the Boise State women’s team hosted Division II Alaska-Fairbanks in an exhibition game. The game was part of Campus Insiders’ live streaming deal with Twitter announced earlier this summer, and more college basketball will continue to be featured on the […]
Live streaming is certainly sport-agnostic as evidenced by Table Tennis England’s recent partnership. As part of a new broadcast rights deal with TheLADbible Group, the national governing body has begun streaming matches via the SPORTbible’s Facebook page, which has nearly nine million fans and is one of England’s most visited sports media sites. After the initial match […]
Three weeks ago, Facebook announced a new marketing campaign informing consumers about its “Live” offering, an initiative that was made available to everyone in early April. On Monday, it released the first Facebook Live sports-themed television advertisement encouraging fans to utilize the live streaming service to capture real-time content. FacebookLiveSportsTVAd from SocialTimes on Vimeo. “Facebook […]
The NFL and Twitter recently hit the midway point in its 10-game streaming package deal, with the next matchup slated for Nov. 17 between the New Orleans Saints and Carolina Panthers. After five games, an NFL spokesperson told Sports Video Group that the league was overall “pleased” with the early results of the live streaming partnership around […]
During the 2016 World Series, FOX Sports Digital and Sports Illustrated have teamed up to co-produce pregame Facebook Live shows. The live streaming initiative is part of a larger content and advertising sales partnership between FOX and Sports Illustrated that was announced in late August. Additionally, the Facebook Live program is the first joint video […]
