The first MLB Virtual Interview Day was held Monday, giving applicants a one-day opportunity to digitally record video responses to pre-recorded interview questions for spots in Major League Baseball’s Summer Internship Program. The questions will be shared with any MLB entity chosen by applicants who can submit them to as many of the 33 entities […]
Veteran NASCAR driver Tony Stewart gave fans a first person account of his final race this past Sunday at Homestead-Miami Speedway. As part of 14 Days of Smoke — a special tribute to the 45-year-old Columbus, Ind. native — NASCAR and Stewart had an in-car camera live streaming his last race via Facebook Live on NASCAR’s page. The video had […]
Who said you couldn’t have a little fun while purchasing your favorite team’s gear? The San Francisco 49ers recently partnered with San Francisco-based technology firm Dropit to inject some fun when fans purchase team products, according to Stuff. Through integrating Dropit’s software into the team’s app, fans will be able to participate in minute-long live reverse auctions, where the […]
Throughout the 2016 NFL season, the Jacksonville Jaguars are taking branded content one step further as it looks to find additional ways to engage fans and also, capture insightful data about attendees at EverBank Field. Last week, the Jaguars doubled down on its commitment to gamification as a lead marketing strategy, re-introducing JaguarsArcade.com to its fan base […]
The Dallas Mavericks have added three new streaming platforms where their fans can experience exclusive content. One of these three systems is Roku, allowing fans to watch behind-the-scenes videos of coaches and players, long-form content like the 2011 NBA Championship Parade and highlights from previous games. “We want our fans to have access to Mavs […]
