Nike has a plethora of apps on today’s mobile market, all aiming to bring customers what they want out of the Nike brand. Although these apps as a whole encompass many pockets of the global sporting ecosystem, one Nike app that just launched is becoming the centerpiece to all of Nike’s esteemed content and products. The Nike+ […]
Last month, Gatorade introduced their, “For The Love of Sport” program, focusing on youth athletes and their ambitions. The sports drink brand is looking to expand its high school awards program in the United States, it has generated new-look bottles featuring the likes of Lionel Messi, Serena Williams, Paul George and Usain Bolt, as well […]
The Opening Ceremony in Rio is now just three days away, and NBC is still making announcements about their already expansive coverage. Rio 2016 will not only be more digital than ever, it will also be NBC’s biggest push across social media platforms. NBC just announced their plan for a massive range of social media […]
One of the biggest stories in the sports industry this summer has been Twitter’s focused push into live streaming sports content. The social networking site has made a flurry of moves to lock up streaming rights to a number of sports across the athletic world. Included in those new streaming deals will be over 300 […]
The International Olympic Committee (IOC) just announced the launch of the Olympic Channel. Their new over-the-top (OTT) service will be made available to a global audience on August 21st, directly following the Closing Ceremony in Rio. IOC’s free digital platform will feature year-round live sporting events, news, highlights and original programming, all centered around both the […]
