Over the last few weeks Twitter has made an array of live steaming deals across a wide range of sports and leagues. The social media giant has secured streaming deals with all four major North American sports leagues – NFL, NBA, MLB, NHL – and the Pac-12 Conference. And they managed to do so in an […]
As a trend, no one has had any doubts about whether live streaming is the future of watching sports. Even a year ago, video streaming services have overtaken live TV programming in popularity within American households, and that is especially true for younger demographics. With this on their radar, several companies have scrambled to become […]
This year’s NBA Finals will not soon be forgotten. The league’s two best teams, the Cavaliers and Warriors, and two best players, Lebron James and Steph Curry, met in an epic clash that resulted in James cementing his legacy in NBA lore. From a brand perspective the matchup also pitted Under Armour vs Nike on […]
NBC Sports Group just acquired the nation’s largest provider of web software and mobile applications that cater towards teams and leagues of all levels. A total of 500,000 organizations use Sport Ngin, who NBC Sports wanted to purchase for the ease with which they allow sports teams to create websites and apps. The Minneapolis-based startup […]
The transition to digital streaming services has exploded over the last few years. Previously, fans would have to tune in each week for their favorite shows or live TV events, but it seems as though entertainment sources are realizing the value of 24/7 streaming capabilities. Now, new trends have emerged where producers simply upload entire […]
