As social media has exploded into mainstream society, it has often been a major PR risk for professional athletes and other celebrities since they are just one click away from irreparably changing how the public may see them. But when utilized effectively, social media can be a major tool for athletes looking to expand their brand […]
NFL fans have access to game data across a multitude of platforms and the League’s supporters are increasingly getting their football fill away from traditional television viewing. Sling TV, an internet television service, has embarked on creating a new service that meets the entertainment needs for new generation consumers. Since cord-cutting has become an issue as […]
The Walt Disney Company has announced they are acquiring a 33 percent stake of BAMTech. The deal will see Disney leverage BAMTech’s streaming and over-the-top (OTT) services to help launch an ESPN-branded “multi-sport” streaming service by the end of 2016. Disney will pay a total of $1 billion to acquire this one-third stake. They will pay in two […]
As the Rio Olympics captivate sports fans worldwide, tremendous branding opportunities, and potential pitfalls, for companies (official Olympic sponsors or not) and athletes abound. Craig Howe, CEO and Founder of Rebel Ventures was kind enough to lend his digital expertise and discuss why these Rio Olympics are different than any other Games due to the abundance of live […]
This interview was conducted by Front Office Sports, an emerging multi-media platform and educational resource for sports business students and professionals. Their mission is to connect, inspire and empower the sports business community. Feel free to contact us if you know of a professional who deserves to be profiled. There are people in this industry who say they are […]
