With millions of social media posts being created every hour, it can be difficult for a team or athletes to follow along with the success of their content and truly know what is driving engagement. Sure the hashtags make it a bit easier to find posts, but there are plenty out there that go unaccounted. But this […]
Steph Curry is known for his trademark, “Splash Brothers” nickname with teammate Klay Thompson. His elite shooting, acrobatic layups and back-to-back NBA MVP winning seasons make him one of the most talented players to ever dribble a ball. But what most fans might not know is the splashes he is making off the court in the […]
While there are a number of reports on the poor TV ratings that the 2016 Rio Olympics received, NBC was mainly able to make up for these lackluster television ratings with digital streaming audiences. Nielson Media Research crunched the numbers and found that an average audience of only 24.5 million watched the Olympics every night of […]
The Tottenham Hotspur of the English Premier League have introduced a dynamic new way to provide fans with a wealth of information. iSPURS is essentially an advanced, search-driven “Frequently Asked Questions” page. Developed in-house, the information center automatically provides articles and other informational material based on search criteria. According to Ben Dellow, digital operations manager […]
BAMTech, a software development company created by MLBAM, was developed about a year ago and has already been making some big moves. A few weeks ago, Disney purchased a one-third share of BAMTech, which gives BAMTech the opportunity to provide video and digital content for Disney, ABC and ESPN. Now, the company will team up with […]
