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An Inside Look at Capturing the Vegas Golden Knights’ Expansion Season

Hockey’s dominant storyline this season has been the expansion Vegas Golden Knights’ historic run to the Western Conference Finals. Documenting that ride has been official team photographer Jeff Bottari, who has endeavored to be unique and proactive in chronicling the Knights’ inaugural year. “We get to capture history, the first season of the Vegas Golden […]

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Consumers can now Shop for Nike Shoes in Augmented Reality

This week, Nike launched a partnership with Facebook that will allow shoppers to take an augmented reality look at pairs of limited-edition sneakers before they decide to buy. Announced at Facebook’s F8 developer conference, the feature uses Facebook’s Messenger app, which is aiming to use augmented reality to help brands reach out to customers. Shoppers […]

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YouTube Touts LeBron James-Produced Basketball Docuseries

YouTube continued adding to its sporting portfolio with announcements of two upcoming YouTube Originals during the Interactive Advertising Bureau’s week of advertiser pitches. The Google-owned video site will air a docuseries called Best Shot that stars former NBA player Jay Williams as a mentor to the Newark Central High School Blue Devils. Cleveland Cavaliers superstar […]

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WNBA Renews Twitter Streaming Partnership

The WNBA is reupping its streaming partnership with Twitter for a second season. The league announced plans this week to livestream 20 games on the social media app over the 2018 regular season. The first four of those games will be streamed on Sunday, May 20, during the league’s opening weekend. Coverage will tip off […]

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