Social soccer app Kiss My Score is offering fans “Brofessional Betting” this World Cup. There won’t be money on the line—Kiss My Score isn’t a literal betting app—but something far...
In late-March, the CrossFit Games gave fans on Facebook a chance to choose what final workout to put athletes through at a qualifier tournament in Iceland. The result: the Games shattered...
In late-March, the CrossFit Games gave fans on Facebook a chance to choose what final workout to put athletes through at a qualifier tournament in Iceland. The result: the Games shattered its streaming record on Facebook, pulling in more than one million viewers and more than 300,000 comments. For the first time ever, Dave Castro, the […]
Twitter has launched a live-streamed NBA Finals halftime show in partnership with Uninterrupted, a media company founded by LeBron James and business partner Maverick Carter. The show will be a social media companion for fans during the first three games of the fourth annual Cavaliers-Warriors championship series. The program will include both game highlights and Twitter chatter […]
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Thanks to Umbel, fans are no longer lumped into two categories, die-hards and casuals. With the ability to collect and combine data about what makes fans unique in the form of brand preferences, ticketing […]
