During the Stanley Cup Final this week, the NHL will be streaming interviews between Hall of Famer Wayne Gretzky and famous fans as part of a multi-platform video series called The Great One on One. Gretzky’s chat with David Boreanaz (whose credits include Angel from Buffy the Vampire Slayer, and who is also a Flyers […]
Obstacle course series Tough Mudder has partnered with social media content company Unilad as it continues to try to build out its brand. UK-based Unilad produces short videos and articles surrounding current events. If you frequent Facebook, Instagram, Twitter or YouTube, you’ve more-than-likely come across Unilad content. Tough Mudder and Unilad haven’t worked out the exact […]
MLB commissioner Rob Manfred hailed the league’s live streams on Facebook as “a great experiment,” on Tuesday. He added that the audience for the exclusive Wednesday afternoon games has skewed about 20 years younger than traditional broadcasts. Speaking at the Leaders Sport Business Summit in New York City, Manfred said the move from weekly Friday […]
BT Sport will stream the UEFA Champions League final between Real Madrid and Liverpool on YouTube on May 26 for the third straight season. Although the UK-based network is a subscription service, it will be making this event available to all soccer fans living in the UK. Subscribers will also be able to access 360-degree highlights […]
The Women’s Tennis Association (WTA) has teamed up with social marketing platform Opendorse to build player brands through social media. The partnership represents the first time a centralized social media exchange platform has been used in women’s professional tennis. More than 3,200 athletes across the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska […]
