On this episode of the SportTechie Podcast with Bram Weinstein, Oath/Yahoo Sports general manager Geoff Reiss examines how his company and others are engaging fans via live sports on mobile and OTT platforms. Plus, hear Geoff’s take on legalized sports betting and the moves into sports made by Amazon, Facebook and Twitter. That and much […]
A relationship born in 2006 continues expanding. Samsung has reached an agreement with Real Madrid to bring exclusive content to the club’s fans via Real Madrid’s official Twitter account, including post-match interviews and behind-the-scenes training footage. “We are delighted that Real Madrid and Samsung bet on Twitter to bring quality video content that is very interesting […]
The first Major League Baseball game to be live streamed on Facebook was bogged down by a 97-minute rain delay and a learning curve but also showed a willingness to listen and adapt — even mid-game. Last season, MLB streamed games on Facebook and Twitter that were simulcasts of regional broadcasts — Twitter will be […]
Social media now rivals TV in its power to generate sponsor media value from game signage. But a substantial slice of that value is going unmeasured—even though it’s hidden in plain sight. Team-owned accounts aren’t responsible for the bulk of sponsor value. Instead, it’s coming from fan feeds, news accounts, and other sources that post […]
As Major League Baseball kicks off its new season, SportTechie is offering its preview of the top technology storylines for the next seven months, from first pitch on Opening Day to last out of the World Series, with an assist to MLB executive vice president for strategy, technology and innovation, Chris Marinak, who appeared on the […]
