As more mobile apps are grabbing the attention of fans, sports teams and marketers are trying everything to keep their fans engaged. Snaps, a mobile messaging app, is making its mark in this mobile and social world with customizable emoji keyboards. Last week Snaps and the New York Cosmos partnered to launch a customized, Cosmos-branded emoji keyboard called Cosmojis. […]
Europe’s premiere basketball association, the Euroleague, tipped off their current season on October 15th. Sponsored by Turkish Airlines, among others, the Euroleague hosts 24 teams and is broadcast in over 200 countries. This season, their digital campaign team has ramped up partnerships and created their own technology campaigns, enabling more people to engage and […]
Just when you thought scoring a ticket to the MLB World Series was a dream come true, a strategic partnership allowed game attendees to take their in-game social media sharing experience to a whole new level at this year’s Fall Classic, Just prior to the first Mets vs. Royals World Series matchup, Snapchat and STATS […]
In a new test feature spotted by users, Facebook Messenger is experimenting with adding live sports updates to people who are already chatting about the subject. The first test of Facebook Messenger’s new feature appears to have been triggered by users who were messaging back and forth about the World Series that wrapped up on […]
In celebration of the New York City Marathon this Sunday, ASICS partnered up with the historic race in a noble cause to create something worthy enough to commemorate the world’s largest running event. What better way to do such a thing than to erect a 90-foot tall selfie stick in the heart of Manhattan’s Meat […]
