The following is a guest post by Rob Shaw, Facebook Sports Partnerships. Comcast SportsNet (CSN) is the collection of regional sports networks in the NBC Sports family. The networks regularly produce sports content targeted to regional sports audiences on their digital and broadcast properties. To better engage and extend their reach to their regional fan bases on […]
The Major League Baseball Players Association (MLBPA) is hoping to change the way fans engage with the game through the launch of Infield Chatter. The online social community aims to promote a fun interaction between players and fans. MLB players like Davit Ortiz, Josh Donaldson, Dee Gordon, Eric Hosmer, Adam Jones, and Jake Arrieta have already […]
Brands have been marketing their products and services with professional athletes for years. Having an athlete endorse a product adds credibility, exposure, and shows alignment with the brand’s corporate beliefs and values. Typically, brands would find an athlete spokesperson or brand ambassador and have her or him wear its logo, use its products, and talk […]
Ideas that are born from friends scribbling on bar napkins on a road trip probably shouldn’t end up with someone quitting their job to form a start-up. Well, it’s a good thing James Giglio took that risk to create MVP Interactive, with partner Anthony DiPrizio, because in just three and a half short years the […]
Sporting clubs of all shapes and sizes around the globe are utilizing technology to find the best way to connect with fans and increase brand awareness. Some have tried live streaming packages, some have tried data mining to best relate to the needs and wants of their customers, but the Association of Tennis Professionals has […]
