The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. The Mailman Group […]
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, […]
The year is 2015, and social media has become a behemoth. It is no longer avoidable. Scores of companies have attempted to solidify a position in the industry over the past decade-plus, but only the decidedly innovative ones have truly risen to prominence. VIKTRE, the first-ever social network exclusive to athletes, hopes to be next […]
After months of gathering improvement ideas on Reddit, AS Roma announced the launch of their new website on December 7th. AS Roma was inspired to redesign their old website after being voted 6th worst out of all the Champions League team websites. Instead of closing its doors and working on the website in seclusion, Roma […]
In September we listed our first post of recommended sports/tech Twitter users to follow, and built on that last month with another set of recommended Tweeters in our space. We received another great round of feedback and recommendations for more, so we wanted to list 10 more handles that provide insightful original sports tech content. […]
