The Denver Broncos prepare for Sunday’s Superbowl 50 amidst the usual media storm, but with added intrigue – will Peyton Manning retire? Story after story is being churned out asking this very question. So with his decision hanging over the team, how are the Broncos digital media team coping with the build-up? Get The Latest […]
It may seem hard to believe, but there was a time when people watched the Super Bowl and couldn’t share their thoughts about the game, the commercials or the halftime show instantaneously on Twitter. The speed at which the Twitter platform has been adopted and embraced by fans, and brands, has been remarkable. Part of […]
We shared recently that Nielsen announced plans to expand Nielsen Twitter TV Ratings in coming months, and will include Facebook topic data in the new Nielsen Social Content Ratings. The expanded ratings will measure social media activity for original video programming from TV and over-the-top streaming providers, including live sporting events. Sports in particular drives massive engagement […]
#KeepPounding. If you’re an NFL fan, you’ll know what that means: the Carolina Panthers are ready for business in Sunday’s Super Bowl 50 clash versus the Denver Broncos. On the cusp of the biggest stage in football, the Panthers’ digital media team is frantically bombarding fans with tweets, statuses, videos and more. And with just […]
The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]
