The relationship between soccer and social media is a tight one. Teams are racing to figure out how to be unique with their engagement and how to best reach out to their large group of worldwide fans. Now, Italian soccer powerhouse AS Roma has announced the launch of a new Chinese WeChat account to further connect […]
Professional athletes own some of the most incredible lifestyles imaginable, and twenty-first century technology has created windows into these lifestyles in many different ways. The likes of Instagram, Facebook, and Twitter have been in use by pros for years now, and give average fans the opportunity to observe a lot of things that players would […]
Every year, every season, there are moments that transcend sports and become a cultural event. And in the Social Media Era, the media reporting on it no longer controls the narrative of these moments, but rather they are formed organically through regular people who see, react, and digitally distribute their “OMG! Did you just see […]
Snoop Dogg, most well known for being a rapper, record producer, and tv personality, is now gaining notoriety for being a savvy start-up investor. It was announced this week that the sports conversation app, GameOn, secured an investment from Snoop Dogg, as well as former NFL players Joe Montana and Lawyer Milloy. An article by […]
On New Year’s Day 2016, the Boston Bruins will face off against the Montreal Canadiens in the 2016 Bridgestone NHL Winter Classic at Gillette Stadium in Foxboro, Mass. In the battle of promotion on social media, the Bruins are clearly leading the race when it comes to team accounts on social media according to our […]
