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PAC-12 Networks to Reach International Fans on YouTube

  International fans of PAC-12 Network programming will now have access to content through YouTube whenever they want, after the Network announced that it will distribute the channel on August 26th. The channel will be the first live streaming 24 hour, seven days a week sports channel on YouTube and will feature live content as […]

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How LeBron’s Return Has Overshadowed the Cavaliers’ Impressive Use of Technology

  (LeBron James Instagram) “I’m coming home.” These three words, inducing ecstatic tears of joy from Cleveland Cavaliers fans and the aching feeling of abandonment from fans of the Miami Heat, will undoubtedly go down as one of the most historical phrases in Cavalier history. In his letter to Sports Illustrated, LeBron James announced his return to the Cavaliers for a second and likely last stint with the team. It was almost like a fairy tale for James, who played his high school basketball at St. Vincent-St. Mary High School in Akron, Ohio. After deciding to forgo his college career, he entered the NBA draft at the raw age of 18. Distinguished by his gravity defying slams and his knack...

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Sports, Social Media, and E-Commerce Come Together to Form TheLocker

TheLocker, a new sports social media and e-commerce platform, is connecting athletes across the world by giving them the ability to express their athletic identity and share and purchase sports products from a single platform. TheLocker was founded by two-time New England professional lacrosse player of the year, Sean Morris. Morris teamed up with business […]

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