IQ Sport Advisory Group has recently published a survey in mTurk to find out how sports fans use digital and social media content during sports events. From this, they got in touch with more than 100 fans and asked about their habits and sore points. As it turned out, 60% of interviewees use social media […]
Photo courtesy of FIFA
It’s finally here.
After four years of roster decisions, qualifying matches, and international friendlies, it’s finally time to find out which country boasts the best soccer team in the world.
Yes, the 2014 World Cup has arrived, and with it, a deluge of social media activity from players and fans alike. Back in 2010, the World Cup created the largest period of activity in Twitter’s history to that point. According to Twitter, there have already been more posts about the 2014 World Cup than that record-breaking event in 2010, and the games haven’t even started.
Television made the Highlight Era of sports possible, giving birth not just to 24-hour sports media outlets but also cementing iconic moments like Kirk Gibson’s 1988 walk-off home run and Michael Jordan’s “The Shot.” Digital media has transformed the Highlight Era beyond on-field heroics. What used to be a blooper, annoyance or worse now has […]
Social media has become much more than a buzzword. It is now becoming a part of team’s DNA, according to Bryan Sabrian, Director of Digital Media for the San Francisco Giants. The new question is not whether social media is here to stay but rather how do teams and brands monetize the new social assets? […]
We all know the general story behind the Jordan Brand’s rise. But here’s a quick refresher on the details. Michael Jordan signed with Nike after being taken No. 3 overall in the 1984 draft. Nike received a lot of criticism for giving a 5 year – $2.5 million (plus royalties) endorsement deal to an unproven […]
