Last week, Union Metrics, rolled out an Instagram analytics tool that allows brands/organizations to get detailed information about users who interact with posts on the service. Union Metrics calls it “detailed participant reporting,” and it is a tool that helps brands (or sports team in this case) identify their biggest fans. Tools within the service […]
Because of the daily social pursuits of the United States as a whole, it’s all too easy to forget why the Internet was dubbed the World Wide Web. Twitter has become a routine to most of us, keeping our fingers and phones on standby, ready to socially shout at a moment’s notice. In fact, the […]
There are few sporting events that come close to matching the magnitude of the Super Bowl. The game–and everything surrounding it–serves as a microcosm of society. Trends arise to the forefront that later extend to other avenues. Social media acts as the prism that highlights all of this intel. Ad Age reported that the term […]
Our daily lives have gotten to the point where everything is recorded, logged, and shared over the internet. Selfies have now become more common than hydrogen is throughout the universe (which is in fact the most abundant element in the universe), hashtags have expanded to consume more than just tweets and Facebook posts, and our […]
Have you watched any gymnastics on television since the 2012 Summer Olympics? Can you name any of the gymnasts (men or women) from any country that competed at the summer games? Do you know what a double-double is? Most people would answer all of these questions with a no. However, if you watched the first Professional Gymnastics […]
