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Joe Root is the perfect attraction to tempt back former cricket viewers | Andy Bull

Coverage on Channel 4 can help put the game back into the national conversation at a time when Test matches have rarely been more excitingFrom this distance, it looks like Joe Root is holding himself a little differently these days. You can see it in his press conferences, where his answers seem as self-assured as his footwork at the crease. Watch him at work after England wrapped up the first Test match, politely brushing aside insistent questions about whether he should have declared on the fourth evening and briskly dismissing everyone else’s enthusiasm about what he and his team had just achieved. “We can’t be happy with what we’ve done,” he said.Root is sure of himself, where he used to...

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No frills, no paywall and Mambo No 5: Test cricket's lo-fi free-to-air return | Andy Bull

Channel 4’s broadcast was reminiscent of the way the BBC used to do it but that didn’t matter – the cricket spoke for itself‘Ladies and Gentlemen, this is …” Test cricket, finally back on free-to-air TV at the godawful hour of one, two, 3.35 in the morning. For 15 years, four months, and 22 days now the game has been going back-and-forth about whether or not people ought to be able to watch it live on terrestrial television, and here it was at last – for the first time since the end of the 2005 Ashes. Sky, which has held the rights for most of that time, has done so much for the sport, but those opening notes of Lou...

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Cricket World Cup’s efforts to ‘engage’ doomed by terrestrial TV void | Andy Bull

TikTok, Helo, YouTube and the rest – like highlights after midnight – cannot make up for a widespread inability to watch the games unfoldRepeat a word often enough and it seems to lose all meaning. It’s called semantic satiation, and it’s a phenomenon you will already be aware of if you have spent much time talking to toddlers or sports marketing executives. “Legacy” went some time in the last decade, buzzworded to death after London 2012, and I suspect we’re about to lose “engage” and its variations, too. The England and Wales Cricket Board says it has “engaged” 1 million children in this World Cup, the International Cricket Council has set up fan zones to “engage” with families, partnered with...

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F1 season ends and building of the broadcasting paywall begins | Richard Williams

Only the British Grand Prix will be on UK terrestrial TV next season as F1 cuts itself off from the massesWhile Lewis Hamilton performed his doughnuts in front of the grandstand and then removed his fireproof vest in order to display his tattoos on the podium in Abu Dhabi on Sunday night, Channel 4’s lineup of commentators, presenters and analysts were packing their bags, having broadcast the race to an average audience of 2.3 million, as live grand prix coverage in Britain prepared to disappear behind a paywall. Related: F1’s halo device not under question after Nico Hülkenburg’s Abu Dhabi crash Continue reading...

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ITV makes last throw of dice in racing’s Get-out-of-Trouble Stakes | Matthew Engel

The broadcaster takes over the television coverage in 2017 – but mostly on ITV4, no one’s first port of call unless they are really obsessed with Ironside and MinderI expect to spend both Monday and Tuesday afternoon with a group of old sporting friends. Most of them I will never see again. The following week another crowd will be there instead – and they will not be spending time paying tribute to their predecessors. Related: Disqualified jockey James McDonald released from Godolphin contract Continue reading...

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