Swede’s reappointment for 2025 would offer proof of compromise as LIV joins forces with the DP World and PGA ToursThe only current certainty in elite golf is uncertainty. A month has passed since confirmation that Saudi Arabia’s Public Investment Fund has joined forces with the PGA and DP World Tours to promote peace on the fairways but nobody apparently has a clue about details for the future. The situation is so stark that golfers who prefer root canal treatment to media duties are suddenly stopping journalists to elicit information about how this all unfolds. This is a wonderful mess.LIV and its much-maligned rebels have understandably seized upon the vacuum. Full steam ahead is the unrelenting message from this tour. It...
Alliance with PGA and DP World Tours sparked talk of an end for the startup but this elite golf element carries momentumAlmost 13 months have passed since the confirmation that a wind of change had swept through golf. In sleepy, leafy Hertfordshire, LIV Golf teed off against the backdrop of intense acrimony and serious doubts. “Golf, but louder” was the chosen advertising slogan.It was golf, but jitterier. Players looked over shoulders, nosy interlopers were concerned about even being spotted in the rebel environment. Partly through concerns over the sportswashing element attached to the LIV plan and partly through the belief that the establishment, the PGA and DP World Tours, could not be overhauled, the tournament at the Centurion Club was...
Saudi Arabia’s takeover of golf is a blueprint for the future – would your favourite sport put up any more of a fight?Perhaps you were invited to the exclusive Venice wedding of a billionaire’s daughter where Jay Monahan and Yasir al-Rumayyan are reported to have met for the first time. Perhaps you happened to be playing a round at Beaverbrook Golf Course at the same time as Rumayyan and the PGA board member Jimmy Dunne were thrashing out the early stages of a deal that would change golf for ever. Perhaps you happened to be eavesdropping at the next table as they ate dinner or at least close enough to hurl a well-aimed bread roll or slip something into the...
Regime is using sport as a tool for soft power but has failed to wash away sickening track record on human rightsLooking back, so much of it was already there on that night in Diriyah when a storm raged across the desert and Anthony Joshua made history – and £60m – by retaining his world heavyweight title belts. Not just the good, the bad and the ugly of Saudi Arabia’s sporting ambitions, but the half-truths and accommodations of those willing to take the money and look the other way.One moment from the fight in December 2019 lingers more than most: Joshua absorbing the cheers from the young crowd, many of whom were women in western clothes, before averting his gaze...
Disrupter Greg Norman is not the only one attached to LIV who will surely soon discover services are no longer requiredThe playing of a Presidents Cup, for so long the Ryder Cup’s poor relation, in Saudi Arabia now has to be on the table. The deal struck between LIV Golf and one-time rivals, the PGA and DP World Tours, is all about bang for buck.The Saudis will believe they have saved face by joining forces with golf’s establishment – there will be no more potentially embarrassing litigation – but their desperate bid to earn legitimacy via sport also means this deal has to work two ways. Continue reading...