Sportblog | The Guardian — International Cricket Council RSS

Jun 11, 2019

Cricket World Cup’s efforts to ‘engage’ doomed by terrestrial TV void | Andy Bull

TikTok, Helo, YouTube and the rest – like highlights after midnight – cannot make up for a widespread inability to watch the games unfoldRepeat a word often enough and it seems to lose all meaning. It’s called semantic satiation, and it’s a phenomenon you will already be aware of if you have spent much time talking to toddlers or sports marketing executives. “Legacy” went some time in the last decade, buzzworded to death after London 2012, and I suspect we’re about to lose “engage” and its variations, too. The England and Wales Cricket Board says it has “engaged” 1 million children in this World Cup, the International Cricket Council has set up fan zones to “engage” with families, partnered with...

Oct 20, 2017

Cricket is rotting away. Everything worthwhile is being destroyed

The authorities are ruining so much of the game many love as they concentrate on T20 money and power – and the ludicrous Test final is the last strawThirty years ago, when he was newly retired as a player and before he was canonised (if not yet knighted) for his performances as a jolly old card on Test Match Special, Geoffrey Boycott appeared on the Radio 4 programme In the Psychiatrist’s Chair.The interviewer, Dr Anthony Clare, casually mentioned that cricket was a team game. Boycott denied it. “No, it’s 11 individuals as a team.” What a giveaway, thought the massed ranks of cricket-loving, Radio 4-listening, amateur psychiatrists. Boycott had finally admitted what his contemporaries always claimed: that he played for himself.In Asia, it...

1 2