Fifa has a point in asking broadcasters to pay more for the tournament but the game needs a quick solution If a tree falls in the woods, does it make a sound? If a World Cup kicks off on the other side of the world but no one can watch it, does it really happen?We are 43 days out from the Women’s World Cup starting in Australia and New Zealand but, with Fifa threatening a blackout because of low offers for the broadcast rights from the biggest European footballing countries, you wouldn’t know it. There are no adverts, no references to coverage and there is no buildup. Instead, prospective viewers and existing fans in those countries have been left in...
Other sports watched with interest at how today’s tools were used for a fight with narrative, hype, personalities and jeopardySome food for thought. Last week, the Guardian’s report on the “special exhibition” between the Hall of Fame boxer Floyd Mayweather and the celebrity YouTuber Logan Paul, was the second most-read story on our entire website. Millions read it, shared it, devoured it. A million Americans also paid $49.99 to watch on pay-per-view. Beforehand Mayweather had described it as “legalised bank robbery”. And it was. Yet people still willingly stuck their hands in the air and handed over their cash. Related: Logan Paul v Floyd Mayweather ends in boos as each fighter makes millions Continue reading...
The WSL has been nurtured well but the top of the domestic game may need to strike out to get the showcase it deservesIt all kicked off on women’s football Twitter this month. Not because of something Phil Neville said, which is the usual cause of button bashing, but as a result of TV coverage, or lack thereof.Women’s football fans are a unique, loyal and opinionated tribe. So the news that very few of the first-round of games in the Continental Cup, including the mouth-watering Chelsea-Arsenal match, were going to be available to watch live went down like a lead balloon. Related: Kay Cossington: 'We have the world's best league – and we want success' | Suzanne Wrack Continue reading...
The coverage of Sunday’s England v Pakistan T20, the first match on the BBC in two decades, will be very different to the days of Peter West and Tony LewisNostalgia is the comfort blanket of our times. The BBC knows this, which is why it spent lockdown pacifying or existential angst with golden replays of the Olympics, Wimbledon and West Indies tours. When it shows Sunday’s England v Pakistan T20, the corporation’s first live cricket TV broadcast in two decades, there will be a quiet sigh from older viewers, of something finally being put right with the world.Cricket and the Beeb used to be wedded to each other. For 60 years – it first showed the game on TV in...
The argument for financial reform is at last beyond credible dispute as historic clubs face ruin owing to the Covid-19 crisisEven before football was plunged into crisis by the Covid-19 pandemic, influential people in the game were discussing the need for the Premier League’s improbable fortunes to be shared more equally. As historic, stalwart lower-division and semi-professional clubs stare at ruin, and promised investment could drain from the grassroots, the argument is finally beyond credible dispute.However the Premier League resolves its struggle to finish this season so that it can clutch the remainder of the TV money, it will still be a huge draw for broadcast billions when normal life finally returns. The pre-pandemic position, that the big clubs keep...