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While money is a huge help, it is culture that drives success in football | Jason Stockwood

England’s Euro 2022 triumph opened up an image of what is possible when excellence and team cohesion are the driversIf there is one phrase that we keep hearing when talking to other people in the game, it is that “football is different to other businesses”. Granted, you never see employees kissing the logo of their company shirts, but it seems to be used as an excuse for unsustainable business models, concentrating power in a small group of individuals, ignoring broader stakeholders and propping up outdated, often sexist cultures. Throughout my career, I’ve witnessed signals that indicate an opportunity for disruption in other industries; travel in the late 1990s, dating and financial services in the last 15 years. I think those...

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Relegation, promotion and unbelievable drama – welcome to the Grimsby way | Jason Stockwood

Reflections on an extraordinary 15 months since we took over and the incredible buzz around the town and the club now“There’s a hard way, there’s an easy way … and then there’s the Grimsby way.” The commentator on BT Sport called the final whistle and our team, Grimsby Town, were promoted to the EFL after an almost unbelievable sequence of playoff games. We finished the National League season in sixth position and entered the playoffs very much as underdogs. In our first eliminator, we equalised against Notts County in the 96th minute before winning in extra time; in the semi-final, against the expensively assembled squad of Wrexham, a 119th-minute goal took us to the final at the London Stadium versus...

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Culture of trust, talent and graft has given Grimsby chance of EFL return | Jason Stockwood

Ensuring we enjoy the positive moments when they come and supporting each other is what makes us greater togetherFootball is the business of memory making. It has the ability to create those rare moments of joy that transcend our day-to-day lives – that, per TS Eliot, “shall pierce you with a sudden painful joy”. This year at Grimsby we’ve had a brilliant uplift in attendances and the growing community in the newly opened fan zone.But beyond that it has been reconnecting with the town I love, sharing moments of joy and making memories with my family and friends (old and new) that has underlined to me what football is really about. Continue reading...

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Is football enjoyable? As a club owner it was surprisingly difficult to answer | Jason Stockwood

Grimsby’s owner says running a club presents many challenges, much depends on luck and moments of joy are rare but intenseTen months into football club ownership and the question that comes up with most frequency is: “Are you enjoying it?” Normally this would be a straightforward question to answer and yet it struck me as surprisingly difficult until I had the time to think properly about it.Football is both of and for our communities, holds up a mirror to our society and gives us a unique window into human behaviour and psychology. On occasion it offers a powerful metaphor for the things in life worth striving for and an opportunity to be part of what Jon Yates, in his book...

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