Contract shatters idea that sponsoring women’s sport is the cheap option that makes your brand look goodGamechanger can be a little overused, but in the case of Barclays’ eight-figure sponsorship deal over three years of the FA Women’s Super League that is literally what it is. Related: Barclays unveiled as Women’s Super League sponsor in groundbreaking deal Continue reading...
Cristiano Ronaldo’s best performance for Juve in the Champions League, against Atlético, embodied our club’s ‘until the end’ motto – and the men can now go on to win itThe Juventus motto is “fino alla fine” – in other words, until the end. On Tuesday evening the men’s team proved these words are not empty but alive. Juve aspire to be a team who never give up, a team who burn with an indefatigable spirit, and this week it was there for all to see. Related: Cristiano Ronaldo: the king of Europe who has normalised the abnormal The following night, inspired and motivated by the performance of the men’s team, we won 2-1 at Milan in the Coppa Italia semi-final...
Arsenal’s striker on a sporting childhood, Netherlands’ World Cup hopes and why her club deserve to win the WSLArsenal, decimated by injuries that have left a stellar seven-a-side team in the stands lately, are struggling to maintain their early-season swagger. League wins have become less convincing and defeats by Chelsea and Manchester City in the FA Cup and Continental Cup respectively have seen their momentum stalled.With the side now two points behind the leaders, Manchester City, though with a crucial two games in hand, the pressure is on the league’s top scorer, Vivianne Miedema, to shoulder the burden and help force her team over the finish line. Related: England women reveal bespoke new kit for 2019 World Cup Some of...
The SheBelieves Cup triumph came at a perfect time in the team’s journey. They are exactly where they need to be only three months before France 2019England’s first SheBelieves Cup triumph is a sign of the progress they have made and their huge potential come the World Cup in June. When you look at their recent results, the quality of the Super League in comparison with other competitions around the world, the success English teams are enjoying in the Champions League and the number of English players at top clubs across Europe, we can no longer be surprised when England win prestigious tournaments. It is what we should be expecting and this victory in the US has come at a...
Max Rushden, Barry Glendenning, Lars Sivertsen and Ceylon Andi Hickman discuss mini-resurgences for Chelsea and Arsenal, Solskjær breaking another record, El Clásico, the SheBelieves Cup and much moreJoin the conversation on Facebook, Twitter and email.We look back at the last couple of days of football, starting with the biggest game of the full Premier League midweek fixture list, where Chelsea ran out 2-0 winners over Tottenham. Continue reading...