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How Google Searches Can Predict Hockey Ticket Sales

You may have doubts, as some readers did, about whether Google searches are a reliable way to predict that an NHL expansion team would struggle in Las Vegas. But it’s actually a pretty good way to forecast this kind of thing, and there’s another way to prove it: It turns out that there’s a strong […]

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How Google Searches Can Predict Hockey Ticket Sales

You may have doubts, as some readers did, about whether Google searches are a reliable way to predict that an NHL expansion team would struggle in Las Vegas. But it’s actually a pretty good way to forecast this kind of thing, and there’s another way to prove it: It turns out that there’s a strong […]

Continue reading





The Distribution of Fandom in Pro Leagues

On Tuesday, we looked at the relative popularity of Major League Baseball teams as based on Google searches. That resulted in the following chart: The Yankees and Red Sox are popular? Quelle surprise! Nonetheless, sources such as Google and Facebook give us access to new types of data on fandom and provide a little more […]

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