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Why LA Is Still a Lakers Town

Since Google began tracking search terms in 2004, people in the Los Angeles area have searched for the Lakers eight times more often than they’ve searched for the Clippers. The gap has narrowed since the Clippers traded for Chris Paul in December 2011, but not by that much. The Lakers have received 3.6 times more […]

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Why LA Is Still a Lakers Town

Since Google began tracking search terms in 2004, people in the Los Angeles area have searched for the Lakers eight times more often than they’ve searched for the Clippers. The gap has narrowed since the Clippers traded for Chris Paul in December 2011, but not by that much. The Lakers have received 3.6 times more […]

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One Metric by Which the NBA Is More Popular Than the NFL

We often hear about the NFL’s dominance in the mindshare of sports fans, and it’s hard to argue with the facts and figures floating around to support this notion. Pro football has been No. 1 in the annual Harris Poll survey of Americans’ favorite sports for three consecutive decades, and the NFL’s television ratings routinely […]

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One Metric by Which the NBA Is More Popular Than the NFL

We often hear about the NFL’s dominance in the mindshare of sports fans, and it’s hard to argue with the facts and figures floating around to support this notion. Pro football has been No. 1 in the annual Harris Poll survey of Americans’ favorite sports for three consecutive decades, and the NFL’s television ratings routinely […]

Continue reading