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Four Strikes And You’re Out

Consider a forgotten game in April 2010 between the Cleveland Indians and the Chicago White Sox. The White Sox were up a run with two outs in the eighth. Their set-up man, Matt Thornton, was on the mound, protecting a lead with a runner on first and the right-handed Jhonny Peralta at bat. Ahead in […]

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The Distribution of Fandom in Pro Leagues

On Tuesday, we looked at the relative popularity of Major League Baseball teams as based on Google searches. That resulted in the following chart: The Yankees and Red Sox are popular? Quelle surprise! Nonetheless, sources such as Google and Facebook give us access to new types of data on fandom and provide a little more […]

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The Distribution of Fandom in Pro Leagues

On Tuesday, we looked at the relative popularity of Major League Baseball teams as based on Google searches. That resulted in the following chart: The Yankees and Red Sox are popular? Quelle surprise! Nonetheless, sources such as Google and Facebook give us access to new types of data on fandom and provide a little more […]

Continue reading



Which MLB Teams Overperform in Popularity?

Facebook maps of sports fandom, such as the one Facebook just published about Major League Baseball, are one of my favorite things: But as Will Oremus of Slate notes, this approach conceals important information. Facebook’s map, which identifies the team with the most “likes” in each U.S. county, might give you the idea that the […]

Continue reading



Which MLB Teams Overperform in Popularity?

Facebook maps of sports fandom, such as the one Facebook just published about Major League Baseball, are one of my favorite things: But as Will Oremus of Slate notes, this approach conceals important information. Facebook’s map, which identifies the team with the most “likes” in each U.S. county, might give you the idea that the […]

Continue reading