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Keeping Lin Should Make Financial Sense for the Knicks

Barton Silverman/The New York TimesJeremy Lin’s performance alone did not reflect the impact of Linsanity. The Knicks’ parent company has added about $600 million in market capitalization. In February, during the height of the Linsanity phenomenon, I attended a game at Madison Square Garden between the Knicks and the Sacramento Kings. The tickets cost an arm and a leg. But Jeremy Lin and the Knicks did not disappoint. Lin had just 10 points in 26 minutes of play, but many of his 13 assists were spectacular, a series of flawless alley-oops that sent Tyson Chandler and Landry Fields dunking on the Kings like the guys from Sacramento were the Washington Generals, the Harlem Globetrotters’ perpetually hapless opponents. What was more...

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