ATLANTA — The Atlanta Braves and the builders of the new SunTrust Park brought the project to life during the venture’s nascent stages through virtual reality. Populous created SunTrust Park in virtual reality in order for both the company’s designers and the Braves brass to see the park, first-hand, in three dimensions before its actual construction, enabling both parties to […]
With SunTrust Park set to open in a matter of days, the Atlanta Braves will be reintroducing MLB’s Ballpark app to fans. According to Greg Mize, Director of Digital Marketing at the Braves, content within the app won’t just be baseball-specific, though. It is the first time Major League Baseball Advanced Media is allowing a MLB […]
With SunTrust Park ready to open for the 2017 season, the Atlanta Braves are placing an emphasis on helping fans navigate to and from the ballpark through a new partnership with Waze, it was announced Thursday. The world’s largest community-based traffic and navigation app will provide fans directions to the stadium and real-time traffic updates, complementing […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Adam Zimmerman Company: Atlanta Braves Position: Vice President, Marketing Adam Zimmerman joined the Atlanta Braves in early January as the Vice […]
The Atlanta Braves are swinging their way into Silicon Valley-esque territory. After recently forming a partnership with the-fifth-largest tech hub in the U.S., the Atlanta Tech Village (ATV), the Braves are preparing to spring ATL’s growing tech scene into the forefront with the likes of the California entrepreneurial powerhouse. “This collaboration is the first of it’s kind […]
