Mind over matter. A simple phrase that invariably underscores success within the sporting arena. Yet, taken on its surface, it’s widely considered to be easier said than done. Old Eastern-based adages permeates this space through meditation, mindfulness, and neurofeedback. These principles, when nurtured appropriately, tend to lead to a disciplined mind for athletic high performance. […]
Neil recently chatted with Micah Hart, Director of Interactive Marketing with the Atlanta Hawks to discuss some of the latest digital marketing trends in the NBA and sports in general. The Hawks have been making headlines all season for their play on the court and their creative, effective, and strategic social and digital media activity and […]
When’s the last time you saw something so amazing your jaw dropped? Professional sports teams have begun creating jaw-dropping experiences prior to the game even starting. With the help of new image mapping technology, fans are getting pumped up for the game like never before. District of Columbia-based Quince Imaging added their state of the […]
Hawks.com
Al Horford may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Atlanta Hawks. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
