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The Good, The Bad And The Unknown Of NBC’s Digital Olympics Coverage

The 2016 Summer Olympics in Rio de Janeiro are set to be the most technologically advanced television event of all time. Offering over 4,500 hours of streaming content, with some events in new 4K HDR and virtual reality, NBC aims to advance sports broadcasting into unprecedented territory. This shouldn’t surprise anyone who has followed the […]

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The Future Of Live Streaming Sports Lies With Social Media Networks

As a trend, no one has had any doubts about whether live streaming is the future of watching sports. Even a year ago, video streaming services have overtaken live TV programming in popularity within American households, and that is especially true for younger demographics. With this on their radar, several companies have scrambled to become […]

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ACC Network Set For Digital Launch This Fall In Conjunction With ESPN

The ACC has long been one of the top athletic conferences in the NCAA, with power-packed football programs like Florida State and Clemson, and historic basketball teams in Duke and UNC. But, they have strayed behind other conferences like the Pac-12 and the SEC in the realm of having a consolidated television network. In conjunction […]

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NBC Enlists BuzzFeed To Produce Their Rio 2016 Snapchat Coverage

NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]

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