ESPN is doubling down on digital. Its very presence at Wednesday’s NewFronts pitchfest for online video publishers in New York City was news in itself. In making its first appearance at the event, organized by the Interactive Advertising Bureau to connect content creators with advertisers, ESPN touted an average daily audience of 28 million users through its […]
German tracking company Kinexon is set to embed its sensors in the handballs used during the men’s Velux Champions League Final4 event in Cologne on May 26 and 27. Announced yesterday by the European Handball Federation, this means that fans will get real-time analysis of a ball’s motion during each contest. That could mean shot […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
Late last night the Cavs defeated the Pistons 86-59 to start their season 2-1 and top Group A. The Cavs Legion GC, that is, and Pistons GT. While the NBA version of Cleveland was busy overturning a 14-point first quarter deficit to defeat the Raptors 113-112 in overtime in Toronto, SportTechie was watching the NBA […]
The Professional Fighters League is aiming to deliver mixed martial arts fans a new style of fighting. To bring OTT content to fans worldwide, the league is joining forces with ViewLift. By harnessing the power of ViewLift, PFL can offer fans behind-the-scenes as well as live content. PFL is unique because of its win-and-advance format. Originally […]
