It’s a lot of fun to go crazy and root for your team with a beer and hot dog in hand, but make no mistake, attending games today is an expensive and time consuming investment. The last thing a fan wants when spending a few precious hours at the stadium is to waste time standing […]
(SHoP Architects) Deron Williams may very well be one of the best point guards in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Brooklyn Nets. Stay tuned to SportTechie this month for...
(NBA.com and STATS LLC) The world of sports has become a game of numbers. Driven by undeniable evolutions in performance tangibly influenced by such efforts, the successful marriage of analytical evaluation has enjoyed an amazing journey, from an eccentric fascination to a progressive experiment to an industrial necessity. Teams are in the business of research, and many are dedicating substantial budget to keep up with any and everything you might find in use by the competition. In the NBA, teams are taking it step further, not only by pushing analytic icons into executive offices, but also by pushing analytic limits in empowering their visions for tomorrow. Consider the rise of SportVU. The flurry of headlines revolving around this application’s attachment to...
(Vanity Fair) Attending a sporting event has traditionally been a very exciting activity for millions of fans around the country. But lately the combination of increasing ticket prices and rapidly improving television technology has led many fans to re-evaluate their weekend plans and stay at home to watch their favorite teams. This ‘stay at home movement’ has caused many franchises to spend hundreds of millions of dollars to renovate their existing stadium or in some cases completely relocate and build an entirely new stadium (See the 49ers). Stadiums, arenas and ballparks are becoming more user friendly than ever before in an attempt to woo fans back in to the stands. Strong WiFi connections, enormous video display boards, and engaging social media...
We have all been there before. Heading to the game and then making a move towards more promising vacancies in the lower level shortly after tip-off or first pitch. Squatting in empty seats closer to the court or playing field will usually get you thrown out by an usher or embarrassed by the actual ticketholder. Well, now there’s an app for that. Launched in November 2012, LetsMoveDown revolutionizes the fan experience by providing in-game seating upgrades and exclusive rewards such as concessions coupons and merchandise discounts directly to iOS- or Android-supported mobile devices. LetsMoveDown generates a new revenue stream back to the home team, helps offset the costs associated with “no-show seats” (seats left empty by ticketholders that don’t show...
