As the Chicago Fire began preparations to commemorate their 20th season as a Major League Soccer franchise, club officials knew amping up their digital fan engagement efforts needed to be part of the plan. In his head, Scott Hammer, the Fire’s director of marketing and digital media, began conceptualizing projects, including one that allowed the club’s […]
The Chicago Fire harnessed the force on May the Fourth this year with a Star Wars inspired Vine. The six second clip was looped just short of a million times and reached over 300,000 people. The video was part of a continued effort to engage fans on social media and make them feel they are […]
As much as sports franchises market their players to appeal to fans, there’s much more to them than simply trying to drive ticket sales or TV ratings. Teams represent the very heartbeat of their respective city. Fans attach themselves to them insofar as looking for hope and inspiration. The glamorization of sports notwithstanding, this same […]
