As sports leagues and broadcasters adapt to the changing consumption habits of consumers, more than a quarter of sports fans are now streaming sports to their mobile devices, according to new search and YouTube data from Google. According to Google’s Sports Viewing Survey, which polled 1,520 adults in December that were between the ages of […]
In a perfect world, consuming live 360-degree video and virtual reality content involves zero lag. Though with thousands of miles sometimes separating an event and your device, a delay or slow connection is inevitable. Ultracast, a broadcaster of live 360-degree broadcasts, knows this better than most. The company has chosen Tata Communications‘ global network to […]
Have you ever watched ESPN’s First Take and thought, “What Stephen A. Smith just said is crazy! I’ve got a better take than that.” It’s safe to assume just about everyone has had that thought cross their mind. Luckily, ESPN is debuting a program called First Take: Your Take (FTYT) via Facebook Watch that directly incorporates your takes. Set to […]
Julia McInnis is the CEO and co-founder of Lancealot and can be reached at julia@lancealot.me. If you spend a few minutes on Reddit reading the fan commentary on the Washington Wizards’ Kelly Oubre Jr., you might be surprised to see that few fans are actually discussing his game stats. Instead, they’re talking about Supreme, the […]
Last spring, Conference USA had the idea of executing an athlete marketing campaign surrounding its conference basketball tournament. It took content from the league office and asked alumni to share it on social. It worked, though not having a concrete method in place to execute the campaign was a challenge. For that reason, they decided to […]
