The following is a guest article by Suzi Alvarez, Director of Brand Marketing, Chat Sports. When Joe Lacob took the reigns at the Warriors, he tore down the walls. This is not metaphor or hyperbole. He physically gutted an office building, installing clear glass walls. Transparency and openness: personified and put on display. When he sat down with Dan […]
Think. If you started when you were six years old, spent countless summers battling the heat during three-a-days, lifted the weight of the world in the gym, made it to the upper echelons of college sports, all of which culminated in a few long-term and richly laced professional contracts, what would you do with your […]
Image of Phantom Cam via Fox Sports The broadcast of professional sports, particularly basketball, has progressed immensely, as creative minds have developed more fan-friendly means of viewing the game. Some of the recent storylines in the NBA–notably the Cleveland Cavaliers’ acquisition of LeBron James–have pushed the ascension of the TV product to another level. Fox […]
(LeBron James Instagram) “I’m coming home.” These three words, inducing ecstatic tears of joy from Cleveland Cavaliers fans and the aching feeling of abandonment from fans of the Miami Heat, will undoubtedly go down as one of the most historical phrases in Cavalier history. In his letter to Sports Illustrated, LeBron James announced his return to the Cavaliers for a second and likely last stint with the team. It was almost like a fairy tale for James, who played his high school basketball at St. Vincent-St. Mary High School in Akron, Ohio. After deciding to forgo his college career, he entered the NBA draft at the raw age of 18. Distinguished by his gravity defying slams and his knack...
Kyrie Irving is one of the NBA’s brightest young stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Cleveland Cavaliers. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.
