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NBA Boosts International Digital Presence With Perform, DAZN

Basketball is increasingly an international sport, with leagues in Europe and Asia producing talented players who make an impact on NBA courts. To maximize that international presence in the digital realm, the league hired Perform, a digital media and content management company. The multiyear partnership will bring Perform’s content expertise to bear on the NBA’s […]

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MLS, Pac-12 Partner With Livestreaming Service DAZN Canada

The United States and Canada have long been partners in professional sports, with Major League Baseball, the National Hockey League, the National Basketball Association and Major League Soccer all having teams north of the border. But that largely hasn’t been true of collegiate sports. That changed this past week when the Pac-12 Networks announced a partnership […]

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