Everton Football Club have recently become the first club in the English Premier League to utilize their own branded browser for fans to use. The browser will act as a rewards platform across mobile and desktop devices for fans to use when shopping with partnered brands. When users shop with companies such as Amazon, […]
Last week, football club A.S. Roma did what’s probably the most 21st century thing ever—they crowdsourced ideas for redesigning their website on Reddit. Paul Rogers, who works on the media side for Roma, realized that they needed an overhaul when the website was voted the 6th worst of all the Champions League team websites. Instead […]
Felix and Paul Studios, a Montreal-based company, is an industry-leading technology platform for virtual reality filming. Together with Facebook, Felix and Paul Studios are releasing a five episode series, “Striving for Greatness,” staring LeBron James. The first video, published on September 23, takes fans into a 360-degree representation of James’ training. It puts you right into […]
News flash football fans: get ready to add another day of the NFL to your weekly calendar. The NFL is not adding another game to the week, or another team to the league, but they are rolling the dice with a new partnership with Twitch, a live streaming video platform owned by Amazon, and EA […]
The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Usually when brands align […]