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A.S. Roma Crowdsourced Website Improvement Ideas On Reddit

Last week, football club A.S. Roma did what’s probably the most 21st century thing ever—they crowdsourced ideas for redesigning their website on Reddit. Paul Rogers, who works on the media side for Roma, realized that they needed an overhaul when the website was voted the 6th worst of all the Champions League team websites.  Instead […]

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LeBron James Stars In Facebook’s New 360-degree Video Series

Felix and Paul Studios, a Montreal-based company, is an industry-leading technology platform for virtual reality filming. Together with Facebook, Felix and Paul Studios are releasing a five episode series, “Striving for Greatness,” staring LeBron James. The first video, published on September 23, takes fans into a 360-degree representation of James’ training. It puts you right into […]

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A Deep Dive Into The Unconventional New Digital Partnership Of Manchester United

The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Usually when brands align […]

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